Master Digital Marketing, WordPress, SEO
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If you have an online business, then you surely are doing a lot of things. Firstly, you have to think of content ideas almost every day. That takes time and creativity out of you. Then, you have to start posting on social media. You also need to respond to reviews. The list goes on and on.
If you’re lucky, you have a small team of like-minded people who want the business to succeed. It takes effort from all sides, and sooner or later, you will need to expand. The number one goal in business is profit, and the second one is growth. When you get money, you can reinvest it into your business. It’s a spinning wheel, and it’s always fun.
However, the main question is, where should you invest the profits? A great addition to your workforce would be hiring a videographer. Their skills are highly valuable in today’s world. Since our attention spans are quite short, using a video can put a highlight on your products. It stimulates both our vision and our hearing, so you hit two target areas at once.
The first significant benefit is that you’re going to enter the world of YouTube. It’s the second-largest search engine. But that’s likely to change. Nowadays, most people just go to YouTube and type in a how-to tutorial for something they need to do. It’s much faster than reading through an article on Google. You can target educational or explainer videos to get a broader audience.
Plus, when you combine that with a solid marketing campaign, the results can be stunning. This will also increase your search engine rankings. This means that you’re hitting two birds with one stone. In this case, it can be even more. Since Google is not the only search engine, you will also get higher rankings in Yahoo and Bing.
Another thing to keep in mind is this. Having a video on your website can improve your rankings by fifty times. That’s huge because most people never go to the second page. 75 percent of people only stick to the first page of a search engine. That is worth the effort put into videos.
This is vital for any business. Sometimes, products can be complicated. Your audience must know what you’re trying to sell and how it works. Some statistics show a person is 60 to 80 percent more likely to buy a product if they’ve seen a video about it. A reliable advertisement will explain precisely how your product solves a problem.
This will be your way of directly telling your audience that you have a solution. And, if you’re thinking in the long run, videos will dominate the market. There are speculations that video searches will be 80 percent of all of the internet traffic in the next two years. As well as that, people are five times more likely to watch a video rather than read about a product.
In today’s world, the thing that matters most is your story. A good videographer will make it look perfect. You might want to get some people who used your product and come out with some testimonials. They will say in their own words how they overcame a problem, and your product was the solution. A conversation will flow without a script, and a videographer will combine it into a beautiful piece of art.
To sum up, videos are a gateway to the future. The sooner you embrace them, the better it will be for your business. That’s why it’s a great idea to hire a videographer to boost your conversions and sales. It will help you grow, and you will have a better connection with your audience.
The buyer’s journey will flow much faster, and in just a few months, the videographer might become the star of your team. Make every investment count, and your return rate will be monumental.
