3 Top Google Ranking Factors For your blogs SEO{Updated}

Every content creator put their ass off to rank their pages on Google’s first page. It’s an open secret!

And I am sure you too are one of them.

Aren’t you?

But have you ever thought how does Google pull a web page up from the list compared to the rest?

What are the top Google ranking factors? What Google actually considers to rank a page?

what should you concentrate on to skyrocket your blog? And what can boost your pages rank in the SERP’s?

A lot of questions?

hmm..! well questions are always good. Questions will make you follow the right direction.

Top Google Ranking Factors - Crawling in the right direction is better than running towards the wrong one!Click To Tweet

How to Get higher on Google Search Results

Read this complete article to get rid of all these questions and know where to put your complete focus, instead of trying out several things, which are always temporary.

No rocket science in this, better the pages ranks, better the conversions, leads, exposure, fame, opportunities. And what not!

And who doesn’t want all those?

After all, that’s the reason behind blogging right?

  • So, that someone could read it?
  • To get enough exposure,
  • Get what you and your blog content deserve.

What is the point of having tons of articles on your blog, but no one is able to go through?

You might be writing very useful and mesmerizing content which could be lovable to the readers, but not reaching to the relevant audience.

You might say Social Media could be a great solution for it. I agree social media platforms have the extreme potential to drive traffic if used properly.

But is that the permanent solution? Is that is the only way to get loads of traffic to your blog?

I am sure, you have said a big NO!

And I am also sure you are already doing plenty of things to drive traffic to your blog, but not getting any desired results.

How about putting all those efforts in the right place, and doing a proper SEO to get the maximum results.

Why Running After SEO

And Search Engine Optimization is an effective way that drives constant traffic to your website.


There are tons of SEO tutorials articles on the web. You might have already following, but might or might not getting favorable results.


Here is the big question, Are you doing it right? Are you doing the proper SEO? Do you actually understand how Google works?

Understanding Google’s Algorithm and the way it ranks it important, before getting into the core SEO subject.

But, at the same time, SEO is kept on changing throughout the time as Google kept on updating their Algorithm.

They have a valid reason to do it, as they want to give better results to the reader. Enhance user experience!

As that’s what a user wants right?

And if you see from the user’s perspective, the answer would be yes. And Google is best on it.

So, instead of getting annoyed with Google updates, we should respect it and change the content accordingly.

And this would be resulting in a great SEO learning curve too. Because you will be updated with the working SEO factors at the same time.

We need to understand what the user looks for? And Google wants to serve them the best way.

And that is helpful content, That’s it!

In this scenario, it’s good to change the SEO strategy according to the requirement. Don’t you think so?

Read on, if you want to bring up the change.

Here, I am going to share the best methods to go within 2017, which actually working! And the SEO industry is running behind it.

Check out the video, where Andrey Lipattsev, search quality Strategist reveals the 2 Ranking Factors in a Q & A session.

The video is long but informative, alternatively, you can jump into the text content as well.

3 Top Google Ranking Factors To Rank Any Website

What are they?

What are the SEO aspects which most established bloggers concentrating on seriously?

  • Back Links
  • Content
  • Rank Brain

Do you already know it? But are you do it the right way you should?

Let’s come up with the first one links.

1. Backlinks

Links are always one of the primary factors for ranking. Doesn’t matter if you have the mesmerizing content on your blog, but if you don’t have good links to it.

Forget about ranking it, as it’s kind of impossible depending on the keyword competition.

Top Google Ranking Factors

Links are really important. Saying, link meant with the backlinks which pass the link juice from one website to another.

Though, this doesn’t mean that all the backlinks are going to work on your blog. There is no point in creating backlinks from any of the websites which don’t have good authority at all.

Because if you have hundreds of low-quality backlinks. It won’t give any value at all. And the second thing relevancy.

Relevancy matters!

It’s been observed that relevant links are much powerful than those with high authority but not relevant.

Hundreds of low-quality links too can be equal to one high-quality backlink from high authority domain. Backlinks are the most effective part of Off-Page SEO.

The question might be going in your head, how to determine and go with the quality backlinks?

1.1 Analyze Quality Links

There are several tools to grab the history of domain quality. The popular one is Moz, where we can see a domain backlinks, Authority of it, which is also known as Domain Authority.

Moz describes it in brief DA (Domain Authority) and PA(Page Authority). Go to Moz Authority Tool, and drop the domain and hit the search button.

Within a few seconds, the Moz tool presents the Authority of it.

Moz da pa

Here is an example of one of the useful website searchengineland.com. Moz says its Domain Authority 91/100 and Page Authority 73/100 and that’s huge.

Basically, Moz calculates the Domain authority and page authority in between 1-100. The more the number increases up, can be said as a good quality Domain. Along with considering the Domain Authority, if the website is having High Page Rank, then nothing would be better than that.

1.2 How To Get Quality Backlinks

Though, there might be several ways to get Backlinks like,

  • Buying Backlinks – Not recommended, as it comes under Black Hat SEO, and you don’t have control over the link quality. Now, it’s common sense that if you buy a backlink from a website, obviously they are selling it to other websites as well. Isn’t it? Ultimately the website will get penalized once search engines realize the same. So, buying backlinks can’t be a permanent solution at all. Be wise.
  • Links Exchanging(Same niche blogs) – May work if done right, but it looks very unprofessional. How about writing a post on their blog, and they will automatically give you a link to your site.
  • Guest Blogging – This is one of the popular and legit ways to get quality and relevant backlinks in the same niche. You have control over the links, as you are choosing it yourself. All you need to do is, find similar or relevant blogs like yours on the same niche. And approach them through an email asking to write a guest post.
  • Blog Commenting – Add value by commenting on the blogs which you are reading.

I like and recommend to go with Guest Blogging and Blog Commenting.

And the reason behind that is very simple, those process just won’t create backlinks to your site, but also create some human bonds with the fellow bloggers. And my interest is more in it.

2. Marvelous Content

Content is the body of a blog, without great quality content, there is no possibility to rank any of the articles at all. Even if you have tons of backlinks to your site.

We all are well known about the backlink’s impact on the search engine rankings. But along with that, there are several more factors that come into the consideration of Google’s Ranking System.

So, if the content is not crafted with love, it won’t convert the way you want it to. And probably the user will leave the site immediately.

Hence because of that, there will be a chance of an increase in the bounce rate. Which is not good for any blog or website. And it is one of the ranking factors of Google’s amongst their 200 huge lists.

Quality content is the backbone of a blog post. Create valuable content that should be immensely useful for the readers.

As it’s proven that longer content is easier to rank. And you might have been heard this from many SEO Gurus.

Image Source: CoSchedule

But at the same time, it should not go out of the point. Content should be completely relevant to the topic. And should be interesting as well from the user’s point of view.

Lengthy content ranks well but, the content length should vary according to the niche your blog is.

For instance, if you have a review site then, people like to read the detailed one. It always good to describe, some Pros and Cons of a review article and make it a detailed one.

And if you have some tips and tricks, How To Guides – Don’t try to make it too lengthy, as the intent of the reader is to get the solution in lesser time.

Above niches were just examples, the content should be written according to the niche and intent of the users.

Along with all those, we need to make sure that we are optimizing the content well using the OnPage Techniques.

3. Rank Brain

Have you heard about it?

According to Google, Rank Brain is the third most effective ranking factor.

Curious to know what is rank brain exactly?

And what are we are about to discuss now?

rank brain

Rank Brain is basically Google’s Algorithm and a machine Artificial intelligence system. And this system functions to help the readers to provide the best results for their searches.

3.1 How does Rank Brain work?

Generally, it records all the queries of the users and understands their intent of the searches.

So, basically, this Google’s machine artificial intelligence learns from its own.

In short, it is a part of the algorithm that actually determines which pages to appear where. Basically, it decides the ranking system. So Understand it is really important.

As of now, all we know about it read the user interaction with the content.

For Instance, if the user types a keyword in google and 10 results get displays.

And if the user clicks on the 4th link over the 1st one, then the Rank brain will most likely to rank up the 4th link above. But again, the rest 200 ranking factors also come into consideration.

Sounds Good?

So, here the whole thing is to provide the best user experience. And content to be written keeping the same into the mind.

Final Words on Search Engine Ranking Factors (what to do?)

Content with great quality and relevant to the topic enhances the user experience. And then backlinks plays the role to boost it.

Nevertheless, we should not forget the character which Rank Brain plays in this scenario.

SEO, which includes both On-Page and OffPage SEO is very important. But eventually helpful content is leading the race.

Following all the above strategies will definitely boost the ranking in the Search Engines.

Affilaite Disclaimer - The post you are reading might contain few affiliate links, that states if you buy any product clicking on those links I may receive a small commission out of it, no additional cost to you at all. This way you are helping me running this site effectively. I share unbiased view-point from my personal experience. Full Disclaimer

Man Behind the Blog - Navin Rao

Blogger | WordPress Savvy

Navin Author
A WordPress Savvy, Content Strategist and creator of this blog. At QuestionCage we talk about Technology, SEO, WordPress to make your blogging venture much successful and eventually let the passive money to flow in.

Along with QC, I maintain my personal blog NavinRao.com as well, where I share my experiences and tips only on WordPress.

41 thoughts on “3 Top Google Ranking Factors For your blogs SEO{Updated}”

  1. Hi Navin,
    in my opinion, the strongest ranking factor is great content+ promotion. Great content is linkable content, and with a little bit of promotion it can rank for some long tail phrases.
    Once it does, it will attract links on it’s own, because it is helpful and thus linkable asset.
    Helpful content wins and RankBrain follow the people.

  2. One of the useful posts, I have read today… Your style to write is amazing which keeps the intention of the users. From today looking to read at least one post of you, that will also increase my skills of writing.
    And one thing more which is the conclusion of the whole post,
    Content is the king, the backlink is the queen 😉

  3. Hey Naveen it’s a nice article which is upto the point. For a beginner it is very helpful as it eliminates the confusion. And yes most of the beginners get easily confused on hearing 200+ Google ranking factors. But this article is a great cut shot which is straightforward. Great work.

    • You are right Ganesh. Too much make things complicated and mountain climbing tasks. Hence it always wise to focus on the very crucial ones. Content, Backlinks and Rankbrain compliments each other so well if we think practically from search engines and user point of view.

      After all the content on the web is to serve the users, then why not to make it better.

  4. Thanks for giving a clear idea of which factors help in Google ranking. Your article will prove to be helpful to me for my next project.

  5. Absolutely crispy content with focused approach to what really matters. This is something that helps, instead of rolling out eyes on 200 factors, which you can’t even remember, neither can manage everything.

    Great post Navin.

    • Thanks, Chandra! Exactly, instead of running after those long list of ranking factors, focusing on these very important ones are the way to go. One needs to understand, why rank brain came into the picture.

      The basic intent is to enhance the user experience. Whether it could be with awesome and helpful content, Faster and good looking websites.

  6. Awesome buddy. Without wasting on learning & understanding 100s of factors, I think you have shared the most crucial top 3 points which actually covers almost every single aspect of Ranking factors.

    • Yeah Agreed buddy, it takes a hell lot of time following all the 200 ranking factors and creating content and continue with the SEO efforts to rank the blog post. Fewer priorities are more fruitful.

  7. Extremely informative post. New bloggers definitely miss such well explained tutorial articles. More posts from your side is expected from readers of your blog.

    • It’s not just about the length, it should provide the value.

      Though it’s already been proved that those have more chances as the time spent by readers on the webpage increases, and that determines that the content is valuable. And Google Considers that too, although there are many more ranking factors involved.

      You can go through this for more SEMrush Ranking Factors

  8. Hi Navin

    You have really explain the best SEO tips all bloggers most abide in. I really love Guest blogging and also I enjoying commenting on peoples blog every day. Through guest blogging and commenting I build strong links. Thanks for the list


    • Hi Nzekwe Godswill,

      SEO is a big term to explain, though these are the points which help boosting the pages rank better. Guest posting and meaningful commenting on the related niche blogs is the good thing to do, which you are already into. Great going…

      Thanks for leaving your feedback, have a great day!

  9. Hello,

    Seems like backlinks and quality content are the most important factors of google ranking. This post is really useful..


  10. Hi Navin,

    Great tips on how to rank on Google. My blog is almost a year old and I am finally starting to see some organic traffic.

    While I don’t focus on building backlinks. Like you, I prefer to use commenting and guest posting.

    Both of those techniques are great for building friendships and online relationships. So it’s definitely a win-win without really obsessing about building backlinks.

    Thanks for taking the time to share these tips have a great day 🙂


    • Hi Susan,

      Backlinks make the blog really stand strong on the SERP’s. So it is not the only factor, but an important one.

      And yes I agree building good relationships is very necessary. And as you said, Blog commenting and Guest posting is the good ways. You can easily interact with the fellow bloggers in your own niche. Which opens up a lot of doors towards the success. Thanks for sharing your thoughts. 🙂

  11. Hi Navin,
    Wonderful post you have crafted. I have known about the Rank brain, and I consider it one of the most advanced thinks of the hummingbird algorithm and falls in the category of AI.
    Your post is excellent and more informative.
    Thanks for sharing.
    Have a good weekend.

  12. Each of the points you laid down in the post is very vital

    The biggest of all the tips mentioned is that the quality of Content,

    I figure. Without it, no additional strategies or tips will enable content to be of great quality,
    In the finish, all of the above-mentioned techniques will merely come handy while we back attempt upward with consistency.

    • Yes Saurabh, Content is the pillar on a website. It is the first thing which attracts and binds the visitors. Though backlinks compliment it and boost the ranking in the search engines.

      Thanks Saurabh for stopping by and leaving your valuable inputs.

  13. It’s so hard to get a hang of the algorithm… Loved the points you mentioned here. I am working on on backlinks these days 🙂

    • Yeah as the SEO kept on changing so it could be quite difficult. Quality Backlinks always has the potentials to boost the page rankings.


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