Whether you happen to be in the digital world or not, it’s likely that you’ve heard of search engine optimization before.
This is because it’s essential in the online world if you want to be visible amongst the crowd.
However, things often change in the world of SEO so whether you happen to be a blogger, business owner, or public figure, it’s important that you’re able to keep up with the many trends.
It is necessary if you want to stay a couple of steps ahead and remain visible online.
In case you’ve been wondering what’s going on lately in the world, you’re going to find a few trends in SEO below.
SSL Links
One of the latest trends to think about when it comes to SEO is SSL links.
These secured website certificates are said to impact how websites are ranked, so if your site isn’t secure, it may be a good idea to think about doing so.
It has even been said that browsers such as Chrome are flagging sites that don’t begin with https as having the potential of being unsafe.
Many people avoid getting SSL because of the cost, but if it could help improve your rank in search engines, it’s definitely worth thinking about.
Useful Content
Good content seems to be still reigning, and for this reason, it has come up as a 2018 trend for SEO.
You should, therefore, continue focusing on creating content that is both high quality and useful to users if you want to rank high in search engines.
This is because useful content usually generates more engagement which plays a huge role in general SEO success.
If you find that your current content strategy needs serious improvement, you should consider searching for advertising agencies in NYC and find an agency capable of helping you improve your content.
Video SEO
Video marketing has become popular over the past couple of years because of how easy they are to make.
They tend to get more shares on social media, how engaging they can be, the visual element of them, and because more can be conveyed in less time than text.
For this reason, it’s key that you optimize your videos for the web.
To optimize videos for YouTube, don’t forget to add titles and descriptions, add keywords for search, and choose a thumbnail image.
Check out what Brian says about Video Optimization
Important of Site Speed
If you want your site to rank high in search engines, then you should know that an SEO trend for 2018 to look out for is site speed.
You need to test your site speed on a regular basis to ensure that it’s fast enough and your users are enjoying the experience.
Some ways to increase your site speed include optimizing the site for the web and mobile devices and reducing image sizes.
It is key that you remember what’s going on in the SEO world if you want to retain a relevant place online.
You can do so by keeping up with the latest trends as well as sticking to some of the old ones that are working for you or your brand.
By doing so, you should find that you’re able to stay ahead of the competition in times to come.
Hi Navin,
Great post! Content is very important to attract visitors and engage them. You have shared some valuable information about SSL. You are right, of late I have been noticing Google flagging no SSL sites as not secure which will have negative impact on visitors. Getting SSL seems to be the only option and I am sure it is worth it.
Thank you sharing this post. Have a good day. 🙂
Navin this is a great article. All of them are important and I think most people should take their site speed very important. Google has announced the what is called “Speed Update,” where a website speed is taken as a ranking factor especially in mobile search.
Anyway, awesome post
That’s a clean and crispy insight without writing plenty of words. 🙂 Google made the SEO lot simpler and its all about quality and constant learning for the web masters.
Not easy to survive ofcourse.
Robin.
Hello Navin,
Awesome Post. SEO is a changing world. We have to adapt ourselves with new techniques to rank better. SSL is definitely an important factor to your site SEO as Google now pushing sites with SSL to the rankings. Videos are also great way to optimize your content and push you to rank better in search engines. Thanks for sharing this.
-Vishwajeet