If you’ve been spending some time learning the ins and outs of running a successful business, would you cringe to hear the 4Ps of marketing once again?
You probably should not because we’re going to talk about something related to it again. Some guys out there start their business without doing extensive research on all the aspects that contribute to either the success or failure of a start-up.
One of these aspects that’s also an essential part of the 4Ps of marketing places. Apparently, the location has a strong link on important factors such as the demand of the products or services you’re looking to offer your target market, your target market itself, competition, operating expenses, as well as required taxes and licenses you need to comply. Learn more here.
For instance, if you’ve been thinking about opening an RTW shop that’s specifically targeted towards young adult women in a location that’s already been heavily congested of the same kind of business, you’d end up trying to survive in a copycat republic.
For instance, if you’ve been thinking about opening an RTW shop that’s specifically targeted towards young adult women in a location that’s already been heavily congested of the same kind of business, you’d end up trying to survive in a copycat republic.
And that’s something you shouldn’t be happy about. A large amount of competition means you need to work extra harder to stand out.
Also, in this situation where you’ll be selling the same kind of products, you need to niche down your market more specifically and come up with strong unique selling points targeted towards them.
Why Start a Business in Georgia
Now, let’s talk about Georgia. Why is this state a good place to start your business?
On research conducted ranking the top ten best states in the US for starting a business, Georgia bagged eighth place.
Good news is, it’s pretty affordable to settle there if you haven’t moved yet. As compared to 49 states, it ranks 10th as a state where the cheapest office spaces are available. In addition, you’ll love hearing that it ranks 14th among the states with the lowest cost of living.
There are a plethora of business ideas to think about knowing that Georgia is home to a diverse market, locals and tourists alike, as well as a variety of industries including agriculture, film, automotive, energy, and tourism.
By just niching those five major industries down to a more specific business idea, you can think of countless possibilities. You might probably run out of paper when you go brainstorming. Here are some ideas to inspire you just in case.
And once you’ve established your startup, what’s the next step for the next milestones in mind? It’s time to up your marketing game.
The digital era has brought in new ways, new strategies, and new channels for that. What you have to do is to master each and figure out how you can effectively use it to constantly improve your products and services and expand your business.
Let’s Talk About the Importance of Local SEO
In a broad sense, search engine optimization (SEO) uses a combination of marketing strategies and special technical skills with an aim to put a certain website on top of various search engine rankings including Google, Yahoo, and Bing.
Every business and organization invest in SEO marketing so that their websites can be easily found on top of the search engine results when their target market or readers are searching for relevant information about them.
SEO marketing is indeed a must-have for someone who is running a website that helps him generate profit out of it or out of the products and services he is promoting there.
Several surveys reveal that a typical web searcher doesn’t want to check beyond the first page of search engine results unless he can’t really find the exact information he is looking for. A typical web searcher views the top rankings on search engine results as more reliable, truthful, and trustworthy than those you can find on the 7th page, 10th and beyond.
Of course, that’s not always true. It still depends on what specific information the searcher is looking for. Also, you cannot always judge the reliability and trustworthiness of the information you can find on the top of search engine rankings.
But real talk, folks: If you want to increase your site’s visibility, popularity, and trustworthiness, you have to gain ground against the majority of websites competing against yours. You do that by placing high on search engine rankings.
Now that you understand the importance of SEO to your business, let’s go to the specifics: What is the difference of local SEO marketing to traditional organic SEO? What are the benefits of local SEO marketing to your business?
Benefits of local SEO marketing to your business
Say, you want to search for restaurants near Atlanta, Georgia. Since your location is turned on in your smartphone, you can type a combination of keywords that use geographic modifiers such as “restaurants near me”, or “top burger joints in Atlanta, Georgia”. As you click enter, your search engine would then reveal restaurants around your area as based on your current location.
But what if the search engines show restaurants from random places? Would it be any use for you when you’re starving and desperately looking for a good place to eat your lunch?
Definitely, that’s a challenge. However, that’s where local SEO comes in. With local SEO marketing strategies, a business’ website could increase its chances of getting found by its target market in its true service area by placing it on local search results.
The three main kinds of non-paid local search engine results include localized organic searches, pack or carousel, and maps. Localized organic searches are those conventional search results you can find on search engines that contain geographic modifiers.
The pack or carousel, on the other hand, is a separate set of search results on top of the traditional organic search results, which are strictly comprised of local listings. Meanwhile, maps are those search results that are generated from Google or Bing maps. You can gain more insights about this by discussing it with an experienced SEO company in Georgia.
Local SEO is particularly useful to those who have brick-and-mortar businesses. With this specific kind of SEO marketing, your target market can easily find your physical business location by just typing in relevant keywords with geographic modifiers.
So, What Now?
As mentioned, it’s pretty easy to find an affordable home and office rentals in Georgia than other states where many businesses flourish.
So, if you decide to put up a physical business office in Georgia, be sure to help your target market find it easier with just a few swipes and clicks. Local SEO strategies would make that possible. Don’t forget to include it in your marketing plan.
