Benefits of Email Marketing: LevelUp Your Marketing Strategy

There could be several kinds of traffic sources your website gets organic, social media, referral, direct, and more.

But, ignoring email marketing would be a bad idea.  Email marketing has existed there for a long time and still tends to get the best results.

Although social media has emerged a lot, still Email Marketing tends to provide much better results. As 94% of internet users, constantly use emails, whereas 61% use social media. That itself tells the whole story and opens the doors of opportunities.

Your potential customers are more likely to go through an email when compared to Social Media.

Your Social Media post might or might not be visible to the potential customers you like to target, whereas every email delivered by you will get in their inbox.

If it’s unsure what is email marketing and how it works at all, read on! As you would be able to learn how to do email marketing more smartly.

What is email marketing and how does it work

If that question has arisen what is email marketing and how does it work at all? Then let me explain this in a little detail.

The basic purpose of email marketing is to promote your product and services too throughout the globe, instead of just spreading the word around you. Here is what email marketing definition according to Wikipedia.

There could be many more purposes like building strong relationships with your readers and your existing clients or those who could be.

This is one of the ways to build an online presence as well, which is alternatively known as Internet Marketing.

How does Email Marketing work?

As everything is completely based on the electronic system instead of those traditional mailing systems, it gets delivered in a few fractions of seconds.

Isn’t that impressive? By drafting some content into it, one could reach thousands of potential customers in less time.

But, as the whole world is running behind it to promote their services online so likely more emails land in the spam folder of the users. which could be a waste of time.

As in this era, no one gives a damn look to the spam folder at all, for the very obvious reasons.

And realizing the same, many folks these are the absolute disadvantage of Email Marketing. But, that’s not the case, successful email marketing relies on several things.

So, how to go about for an effective Email?

Smarter Approach Towards Email Marketing

Those days have gone, when in the initial days, people used to just throw some content and links through emails. Can’t be considered anymore as it looks like spammy and phishing emails.

Though sending emails hasn’t changed, going according to the trend and people’s behavior towards it, the way of email Marketing has changed a lot and certainly, it should be.

In this era as people know, about Internet Marketing, and hesitate to click on all the emails. However, the average email opening rate is 30%, which is not bad at all.

To get it much better, in this scenario, email Marketing has to be taken to the next level by smarter approaches to increase the CTR.

Few ways tend to give results, and HubSpot explains the types of email marketing to be considered. Here is an example of what a professional lead nurturing email looks like.

Important aspects to consider in Email Marketing Strategy

There are several email marketing tips to be considered before creating and executing a campaign, here are a few of the crucial ones,

What To Do

• Proper Email Personalization
• Decent and professional Formatting
• Very Informative and short introductions
• Responsive Emails
• Educating emails, instead of only promotional

What Not to Do

• Don’t Spam {no frequent emails, schedule and plan it}
• Not to use the same kind of email Templates for every campaign
• Send only Readable Content (Not too many links)

The Subject should be curious and clickable, making the email brief and short at the same time informative too. No one in this era has a lot of time to go through a lot.

Apart from the catchy headline, a compelling introduction of the email plays a vital role in the clicks and conversions. You might have a lot of email subscribers to your website or blogs, but a surprise element always needs to be thrown their way.

Sending Responsive Emails

Making email responsive is very crucial, as most of the internet users are on mobile most of the time. So the email should be properly visible at any size of the devices.

And if your competitor is failing to do so, you have the opportunity.  Check out the survey report of mobile users frustrated by the email’s non-responsiveness.

Offering some exciting deals and discounts to new customers or any additional benefits to the existing customers also tends to bring a lot of traffic and users to be very loyal and connected.

Use Opt-in Forms

Using opt-in forms is the smarter way of collecting emails in your niche.

This will create a huge email list around your industry, and importantly as they have self-opted in and subscribed they are more likely to be interested in your product or services. This is the ultimate basic email marketing strategy.

Here, you have to make sure the opt-in form looks eye-catching and compelling with some text and great graphics.

Benefits of Email Marketing

Although there are several benefits, here are a few,

Key Benefits of Email Marketing

Email Marketing is the simplest and least time-consuming the way to promote the products and tools and at the same time with minimum marketing cost.

• Less Time Consuming and More Promotions
• Very low cost
• A great approach toward branding
• Allows targeting users by Demographics
• Analytics {Click through rate, Bounce rate, Conversions, etc}

To achieve all such results, a few best email marketing tools like SendPulse and OptinMonster can be considered. Along with several personalization emails, it allows one to send emails in bulk.

And on the other hand, if you are a Gmail fan like me, then GMass would be a great fit. It provides a Chrome extension that allows you to send personalized emails in bulk directly from Gmail. Another Gmail extension worth checking out is Right Inbox a recurring email tool in Gmail.

Who doesn’t want to save time and money and get more leads and sales at the same time? And in addition, you could also be able to track the users who convert into customers.

Sounds cool?

That means when you create an email campaign, the users who step in and buy your product will be traced through the emails.

And that lets you know where the traffic sources are from on their Dashboard with beautiful graphical statistics.

Final Words on Email Marketing

Email Marketing would continue to be the best way to get more sales and leads. As said above it’s easier, professional, and cheaper than any other promotional way.

Targeting the email around your industry, and collect it through your channels.

Those are the people who could be inserted into your product and services and could provide the best ROI. A properly formatted email tends to provide the best.